Tips for DIY press photography (or how not to)

Hey PRs, you want your client portrayed in the best light possible (pun intended) so take a few seconds to think about that pic you are going to send to the world's media.

The image below is exactly how I received it to go with an important media release. But they're all important right?


here is the original image as received
click to enlarge any image
After a quick-and-dirty five minute post-production fix.
But which of your journo friends will be bothered?
Even if you're in a rush, try and find time to tick these boxes.

[] Find even, filtered light ie shade. This may even be inside. Use fill flash if you must.
[] Avoid distracting backgrounds. Compose.
[] Is it a group of four - or two couples? (Or opposition parties?) Make the group.
[] Use best available camera. This was shot on an iPhone 4. Meh.

Then don't send 4MB files to everyone as an unsolicited attachment.


Comments

Popular

Blogger fined $420k for #fakenews

What the Top Ten overused travel cliches really mean

Freelancer or Freeloader: the quest for the 'free lunch'.