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Showing posts from September, 2017

Blogger fined $420k for #fakenews

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The 'Belle Effect' is an age-old syndrome already rife across all our media platforms. When will we learn?

Australia’s Federal Court in Melbourne has handed down a verdict following an investigation by Consumer Affairs Victoria (CAV) which determined that the blogger and self-proclaimed cancer survivor, Belle Gibson, had misrepresented herself and made fraudulent claims.

In a landmark case that should get the attention of all social media gurus and ‘influencers’, it highlights the vulnerability of the public in getting their news and advice from so-called experts via unverified social media sources ie #fakenews. A glaring case of ‘people believe what they want to believe’, fueled by a popular media hungry for sensation and a complete lack of fact-checking in their rush jump on the bandwagon.

Young, blonde and vivacious, Ms Gibson seduced not only the public, but also the media and publishing industry with her story of self-curing brain cancer with diet and alternative therapie…