Media case study: Ponant Cruises

Ponant Cruises' L'Austral
Case Study: Ponant Antarctica
Vessel: L'Austral
Destination: Antarctic Peninsula, November 2011

Sydney travel marketing company, Travel the World (TtW), recently acquired GSA for French-flagged cruise line, Ponant.

TtW appointed public relations firm, Black Communications, to handle their media and PR activity.

Rod travelled aboard the then brand new vessel, L'Austral, on one of its Antarctic Peninsula itineraries in November 2011. Here is a summary of press results from that single trip.

News Ltd Escape: Suite Dreams on Antarctic Cruise
Also at News Ltd: Herald Sun | AdelaideNow | PerthNow | Courier Mail
Ocean Magazine: Haute Couture in Antarctica
Get Up 'n' Go: Autumn 12
Cruise Passenger Magazine: High Stepping into Antarctica
Toyota Drivers World:  Southern Exposure
Travel + Living: A new wave
From the Bridge: Vive la France 

Online: (not counting my own sites) Suite dreams on Antarctic cruise (PDF newsletter): Kicking Your Heels Up in Antarctica Snow Petrels and Showgirls in Antarctica
USA Today: Snow Petrels and Showgirls in Antarctica (since offline)
Yahoo!7: Kicking up your heels in Antarctica

The voyage was the subject of a 15 min ABC Local Radio segment on Monday Night Travel with Tony Delroy

Links to:

No comments:

Post a Comment

Look who's talking

Why should you always credit shared photos on social media.

The various social media platforms we are all familiar with see an explosion of lovely images that engage, inspire and titillate us. Bu...