What the Top Ten overused travel cliches really mean
If you ask me, travel writing is supposed to be informative and entertaining. You either read it for a bit of fun and maybe a giggle, or for serious research into your next holiday that you've scrimped and saved for all year. It doesn't help if every place you read about is described by the same dull and repetitious words. Chances are the place is as equally dull and unremarkable. If you're a travel writer, copywriter or public relations scribe, then you are forever dipping into the lexicon of adjectives and adverbs trying to find a new twist on an old subject. Trotting out the same old tripe is not going to impress anyone anymore. Here are some of the most popular and overused cliches in the travel writing business and what they probably really mean. I've included some real life examples for your entertainment. Why change the names? They wrote it. Luxury - we make the beds and do the cooking. Luxury and 'luxurious' are constantly changing and rel