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Showing posts from March, 2012

Media case study: Ponant Cruises

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Ponant Cruises' L'Austral Case Study: Ponant Antarctica Vessel: L'Austral Destination: Antarctic Peninsula, November 2011 Sydney travel marketing company, Travel the World (TtW), recently acquired GSA for French-flagged cruise line, Ponant. TtW appointed public relations firm, Black Communications , to handle their media and PR activity. Rod travelled aboard the then brand new vessel, L'Austral , on one of its Antarctic Peninsula itineraries in November 2011. Here is a summary of press results from that single trip. Print: News Ltd Escape: Suite Dreams on Antarctic Cruise Also at News Ltd: Herald Sun | AdelaideNow | PerthNow | Courier Mail Ocean Magazine: Haute Couture in Antarctica Get Up 'n' Go: Autumn 12 Cruise Passenger Magazine: High Stepping into Antarctica Toyota Drivers World:  Southern Exposure Travel + Living: A new wave From the Bridge: Vive la France   Online: (not counting my own sites) news.com.au: Suite dreams o

In the wake of the 'Sea Devil'

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Hapag-Lloyd HANSEATIC Felix Count of Luckner IN 1917, the shipwrecked German skipper of a commerce raider, Seeadler, took a 10m lifeboat from the Society Islands to Fiji in an attempt to rescue his stranded crew and the prisoners they had accumulated. Felix Count of Luckner, was of the old school of gentleman sailors who would not spill blood without just cause. Despite sinking numerous vessels during his raids in the South Pacific, there was only one accidental casualty in all these incidents. But the stories don’t end there and even after the war, von Luckner, a powerfully built and dominant character became a hero of a different kind. Beginning in March, Rod will journey along the course taken by von Luckner while aboard the luxury German adventure vessel, the 184-passenger HANSEATIC, currently the only such vessel to receive a Berlitz 5-star rating.