Media case study: Ponant Cruises
Ponant Cruises' L'Austral Case Study: Ponant Antarctica Vessel: L'Austral Destination: Antarctic Peninsula, November 2011 Sydney travel marketing company, Travel the World (TtW), recently acquired GSA for French-flagged cruise line, Ponant. TtW appointed public relations firm, Black Communications , to handle their media and PR activity. Rod travelled aboard the then brand new vessel, L'Austral , on one of its Antarctic Peninsula itineraries in November 2011. Here is a summary of press results from that single trip. Print: News Ltd Escape: Suite Dreams on Antarctic Cruise Also at News Ltd: Herald Sun | AdelaideNow | PerthNow | Courier Mail Ocean Magazine: Haute Couture in Antarctica Get Up 'n' Go: Autumn 12 Cruise Passenger Magazine: High Stepping into Antarctica Toyota Drivers World: Southern Exposure Travel + Living: A new wave From the Bridge: Vive la France Online: (not counting my own sites) news.com.au: Suite dreams o