Hey PRs, you want your client portrayed in the best light possible (pun intended) so take a few seconds to think about that pic you are going to send to the world's media.
The image below is exactly how I received it to go with an important media release. But they're all important right?
Even if you're in a rush, try and find time to tick these boxes.
[] Find even, filtered light ie shade. This may even be inside. Use fill flash if you must.
[] Avoid distracting backgrounds. Compose.
[] Is it a group of four - or two couples? (Or opposition parties?) Make the group.
[] Use best available camera. This was shot on an iPhone 4. Meh.
Then don't send 4MB files to everyone as an unsolicited attachment.
The image below is exactly how I received it to go with an important media release. But they're all important right?
 |
| here is the original image as received |
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| click to enlarge any image |
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| After a quick-and-dirty five minute post-production fix. But which of your journo friends will be bothered? |
[] Find even, filtered light ie shade. This may even be inside. Use fill flash if you must.
[] Avoid distracting backgrounds. Compose.
[] Is it a group of four - or two couples? (Or opposition parties?) Make the group.
[] Use best available camera. This was shot on an iPhone 4. Meh.
Then don't send 4MB files to everyone as an unsolicited attachment.
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