Sometimes things just fall into place like pieces of a jig-saw puzzle.
Years ago, I used to organise road trips as media opportunities for local tourism authorities, automotive brands and hospitality providers. These were mainly cross-country voyages for single 4WDs and included Nullarbor Plain, Oodnadatta Track, Stuart Highway, Cape York and even a truck convoy to Darwin.
This time the synergies were obvious and the trip nearly organised itself. Deb Dickson Smith took charge of social media, David Reeves joined the route dots, EagleRider provided the Harley-Davidsons, Best Western put us up, Destination NSW fed us and invited media (like all-star, Keith Austin) covered the ride for Fairfax.
Stories will now be appearing across many platforms. Stay tuned.
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