The 'Belle Effect' is an age-old syndrome already rife across all our media platforms. When will we learn?
Australia’s Federal Court in Melbourne has handed down a verdict following an investigation by Consumer Affairs Victoria (CAV) which determined that the blogger and self-proclaimed cancer survivor, Belle Gibson, had misrepresented herself and made fraudulent claims.
In a landmark case that should get the attention of all social media gurus and ‘influencers’, it highlights the vulnerability of the public in getting their news and advice from so-called experts via unverified social media sources ie #fakenews. A glaring case of ‘people believe what they want to believe’, fueled by a popular media hungry for sensation and a complete lack of fact-checking in their rush jump on the bandwagon.
Young, blonde and vivacious, Ms Gibson seduced not only the public, but also the media and publishing industry with her story of self-curing brain cancer with diet and alternative therapie…
If you ask me, travel writing is supposed to be informative and entertaining. You either read it for a bit of fun and maybe a giggle, or for serious research into your next holiday that you've scrimped and saved for all year. It doesn't help if every place you read about is described by the same dull and repetitious words. Chances are the place is as equally dull and unremarkable.
If you're a travel writer, copywriter or public relations scribe, then you are forever dipping into the lexicon of adjectives and adverbs trying to find a new twist on an old subject. Trotting out the same old tripe is not going to impress anyone anymore.
Here are some of the most popular and overused cliches in the travel writing business and what they probably really mean. I've included some real life examples for your entertainment. Why change the names? They wrote it.
Luxury - we make the beds and do the cooking.
Luxury and 'luxurious' are constantly changing and relative terms.…
It’s one of those things all professional travel writers have to endure.
“You’re always going on free trips!”
“So, who’s paying for this?”
Continually being interrogated by fellow travellers, family members and other office-bound journalists is something I always dread. While there is always varying financial participation by all parties in any given familiarisation trip, there is an old truism that always holds.
“There’s no such thing as a free lunch.”
Now legend has it, that once upon a time all a journalist had to do was call their mate at the airline and a First Class ticket came by courier with a bottle of French Champagne. Now, there might be one or two esteemed scribes still alive who can command that kind of worship, but let me assure you, my dear reader, those days are OVER.
Even getting an upgrade on a fully paid ticket is a chore. Lounge admission, check-in queue jumping or an amenity pack is the best we can often hope for. While some airlines may be marginally more gener…