Media case study: Ponant Cruises
|Ponant Cruises' L'Austral|
Destination: Antarctic Peninsula, November 2011
Sydney travel marketing company, Travel the World (TtW), recently acquired GSA for French-flagged cruise line, Ponant.
TtW appointed public relations firm, Black Communications, to handle their media and PR activity.
Rod travelled aboard the then brand new vessel, L'Austral, on one of its Antarctic Peninsula itineraries in November 2011. Here is a summary of press results from that single trip.
News Ltd Escape: Suite Dreams on Antarctic Cruise
Also at News Ltd: Herald Sun | AdelaideNow | PerthNow | Courier Mail
Ocean Magazine: Haute Couture in Antarctica
Get Up 'n' Go: Autumn 12
Cruise Passenger Magazine: High Stepping into Antarctica
Toyota Drivers World: Southern Exposure
Travel + Living: A new wave
From the Bridge: Vive la France
Online: (not counting my own sites)
news.com.au: Suite dreams on Antarctic cruise
CruiseWeekly.com.au (PDF newsletter): Kicking Your Heels Up in Antarctica
Avidcruiser.com: Snow Petrels and Showgirls in Antarctica
USA Today: Snow Petrels and Showgirls in Antarctica (since offline)
Yahoo!7: Kicking up your heels in Antarctica
The voyage was the subject of a 15 min ABC Local Radio segment on Monday Night Travel with Tony Delroy